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Life Insurance Leads, Insurance Leads, and the Online Lead Generation Business I'm getting at here is that these lead generating websites are getting to the top of natural searches NOT by knowing all there is to know about insurance - but by being really really good at technical stuff like SEO, link exchange, and artificial means of gaining prominence. Lead Brokering - The third and most shady way that these sites are getting these leads to sell is via other websites. Other websites that have prominence and "traffic" can get onboard with companies (commission affiliate brokers) that sell leads at wholesale prices to these lead generation companies. Why is this shady? Because these leads are generated by whatever means possible?SPAM, HACKING into other peoples sites and redirecting them to the affiliate site, buying of dead. coms and redirecting those visitors to the affiliate area, and on and on. Roughly 1 tenth of the sites that are at the top of a search for any given term know anything about insurance or have any content of value for the consumer! Another problem with the leads is that they are not screened well (although many companies boast that they screen the leads very well - which, in my experience is just not true!). In my research, 90% of the leads from these Internet Lead Companies either left bogus contact information, they were not truly interested in obtaining insurance, they simply wanted a "quote", or would apply only to say "nahh, I can't afford it" when the policy came in (as applied for!). « Previous Page « » Discuss it » Continue Reading »
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